Ads are expected to but rarely capture human emotions. But when they do, they make a real impact. Google India has more than demonstrated the impact of their services on Indians (and Pakistanis) through this ad. It is certainly worthy of a view for anyone interested in ad business or in Google's services. I'm not ashamed to admit that I cried. I cried for the emotion expressed in the ad are so tender - long lost friends coming together. But I also cried because the ad expresses hope of the two nations that are being kept apart by crazies on both sides, can come together.
When an ad supporting a product does all that, in my book it has achieved it's goal.
Comments