The pundits will of course claim that Apple had a mea culpa, but Steve Jobs cleared up the antenna issue demonstrating quite convincingly that iPhone 4 is not alone in this problem. Of course, iPhone 4 is the market leader and media loves to take potshots at the market leader so iPhone 4 has become the poster child for this problem. So I don't think media is going to let up on this till they find some other juicy morsel. But the consumers have spoken - they love iPhone 4 and are buying it in spades. Apple's announcement to give away the bumper or case for iPhone 4 will only drive more consumers towards Apple. In fact I myself was in the ATT store today where I learned that the wait time for iPhone 4 is 2 weeks!!
Obviously there will be a cost to Apple, but in the end the increased publicity and free case will translate into greater sales for Apple and a positive bump to the stock.
With this announcement, Apple has once again demonstrated how to serve its customers. What ever the critics might say, I bet the Apple customers will once again rate Apple above and beyond its competitors in customer service.
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