Creative Logos

Logos are such an important part of brand identity that I am always looking for new ones that stand out. Unfortunately, most logos are rather insipid and lifeless yet they play such a central role that one wonders how the brand survives despite a bad logo. So its nice to see a selection of really outstanding logos. Adelle Charles on "Fuel Your Creativity" has identified 50 kick ass logos, and in my opinion most of them do appear inspirational. Check it out here

My own favorite is...



Reasons: Besides being very attractive, the logo clearly communicates the HIGH END nature of this establishment. The wine glass design, the color (red wine) and the attractive font type all communicate class and exclusivity. In the restaurant business, I am sure this logo helped this Bistro to stand out. I just wish I could see the other elements of the brand identity.

Addendum: A search on the web indicates that the Bistro in question is now Closed!! Goes to show that no amount of good branding can help a business if the business model is fundamentally flawed. Doesn't take away from the creativity of the logo. The logo is still my favorite.
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