Flood of Ideas - Starbucks

Whoa! Did you see that? If you haven't its worth the trip to the MyStarbucksIdea website. They have received a flood of great ideas from customers. Most of course are simple requests for improvement of service, but some are great! I especially like the one about a round condiment center with a refrigerated well for cream and milk. Now, this idea is so worth while I am surprised no one came up with it before - I mean, no supplier of furniture to Starbucks came up with it before.

But thats the thing about tapping into your customer insight. Let the customer tell you what they want, and help them make your service better.

Kudos to Starbucks for doing this. The flood of ideas is an indication of the power of Starbucks brand. Their customers want them to succeed and don't mind sharing their great ideas with them.

If you are a company with customers, this should be replicated in your company.
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