More Companies Change Names!

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In case you have been living under the rock, Apple Computers has changed its name to just "Apple". Makes sense since Apple is no more a computer company than IBM is a computer company. Oops, wrong example!! IBM still keeps its name "International Business Machines" despite the fact that much of the business comes not from selling business machines, but from providing consulting services.

And in their esteemed wisdom, the marketing gurus at CitiGroup have decided to drop the umbrella logo. Not only that, they have changed their name from CitiGroup to, you guessed it, Citi!

Stop this silliness, already!

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