Kerri Martin Fired At VW

Speaking of Marketing Gurus, Kerri Martin, the marketing guru whose claim to fame was launch of Bently's "Mini" and repositioning the BMW Motorcycles, was given the axe. Martin efforts to raise the sales of Volksvagen failed amid controversy around the ads developed by Crispin Bogus.

This was bound to happen; its tough to repeat the success of the past especially if the product sucks. Mini was just such a radical departure from the contemporary automobile designs that even a moron could have led the brand to success. Not so with Volkswagen; VW has some challenges infront of it. The brand designs sorely needs to be refreshed, and no matter of marketing pizzaz could have helped.

Nevermind this slide into failure territory - Kerri will surely land a even more plum assignment.
Post a Comment

Popular posts from this blog

Learning from your mistakes

Philadelphia Airport