Importance of Branding for Small Business

Nick Rice, over at Small Business Branding Blog has written a nice article on some of the things a small business could do to brand themselves. Most of the ideas are great, and most are easy to implement. The unfortunate fact is, many small business people are too busy to worry about branding. They are still chasing the next customer so that they can pay the bills.

What do you think? Is branding critical success factor? or is it a nice-to-have attribute?
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