Controversy Aids Orville and Crispin
A recent case in point is the controversy stoked by Copyranter on Gawker. Copyranter decided that (s)he did not like the Cirspin Porter + Bogusky execution of the new Orville Redenbacher ad which ressurected the dead Mr. Redenbacher. That was enough to make Ken Wheaton of the venerable Ad Age to pickup on the story and put it its website. Sure enough, the ad is drawing attention from others such as Patrick, USA Today and James Lilek(including me).
Ken's article is sub titled, "How not to sell popcorn 101".